For years Downtown Dallas was perceived as a place with nothing to do, a place difficult to navigate and a place without a soul. Downtown Dallas Inc.’s mission is to change this perception. So we designed a website that showcases the vibrancy of the city, its energy and its activity in real time. A highly visual, dynamic search allows users to discover all the life downtown.
The approach to mobile took a different path. We wanted to empower people on the ground to find new experiences that are just steps away. A real-time aggregator of events, exhibits, restaurants, bars and more gives visitors a pulse on downtown and a simple way to navigate.