7-Eleven was looking for a piece of the young, energy drink-loving market. The Big Energy stunt squad was created to showcase the products and show everyone what you can do when you have Big Energy. Users were asked to submit stunt ideas, and we filmed the best ones, like jumping over airplanes and over moving cars.
This campaign increased energy drink sales at 7-Eleven by 137% during its run.
BIG ENERGY TRAILER