RadioShack wanted the world to know Verizon was now a part of the family.
Real-life Verizon phones were set up on a gently inclined board. The phones were hooked up to the RadioShack Twitter feed and set to vibrate. Every tweet made the phones vibrate down the board. The last person who tweeted and made the phone fall off won the prize. Everyone could see the action live via USTREAM, including the “hand of RadioShack” placing phones each round.
The fun and excitement resulted in 191k mentions of @RadioShack, which is 68 times the retail average along with 85M impressions and the #1 trending topic worldwide.
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