WHAT’S BIG

Even though much has changed since the days of the TV show, lots of Americans still think of Dallas as the city of cowboy hats and big personalities instead of the arts, culinary, sports and the business powerhouse it is. As part of the city’s rebranding, this campaign redefines the word “BIG” when it comes to Dallas; it’s not about size, it’s all about the moments you have here.
 
 
 
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TV

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